Sunderland Culture Interpreting the brief


Interpreting The Brief 
















So, the brief I have been given is Sunderland Culture. I need to make a documentary or short film that embodies Sunderland culture. I intend to make a documentary about content creation in Sunderland where I talk about what it's like to be a content creator in Sunderland. I hope to capture the culture of Sunderland, as well as what it's like making content here. I will research into my client, existing products and target audience in order to educate myself about the topic and prepare for production. I want to make my audience think about whether or not being from Sunderland restricts or enhances your creativity, as well as consider they importance of local pride. The whole idea of this is to try and find talent within the local area. My product must be aimed at 16/24 year old people living in Sunderland.

The product has to be at least 10 minutes long and it has to be to a high standard, due to the fact I will be working on this project for the best part of 6 months. I must make sure my product is well edited and looks professional. The product I produce must be about Sunderland or located in Sunderland.

What Defines Culture :  

What You Watch (Movies,Videos)

What You Wear (Style)

Where You Go (Places you spend time in your local area)

Events and Social Activities 

What You Create (Art and Content)

When I think of culture In Sunderland I think of the shipyards, the old coal mines and most importantly Sunderland AFC and the famous Red and White shirt. I think these are all things Sunderland as a city should be proud of and they are a key part of the cities history. Sunderland is primarily a working class city so I think that gritty nature is deep routed in the cities DNA.

I think it's also crucial I ask my audience about living in Sunderland :

Are they proud/ashamed?

How does the city enhance/restrict their creativity?

How does being from Sunderland make you feel?

Do you integrate local pride into your content?

This project has to be completed by May 2023 and has to be completed to at least a Pass standard (preferably higher).

This brief will be away for me to develop my skills and further educate myself on they area of Sunderland.

My Audience

My product is aimed at young 16-24 year old content creators who are either located in Sunderland or have an interest in the topic. I need to encourage my audience to think about the region and consider whether or not their current location boosts or restricts their opportunities and creativity. Because the people I will be reaching out to or either from or live in Sunderland, they will be able to engage with what I make. This could be thinking about places to go in the region or even potentially giving me their input. 
The brief really encourages people to consider and think about their regional identity and how it effects their life. I want to know whether they express their regional identity in their content, whether it be wearing the colours of their local football team or even just embracing their accent and heritage. I also want to tap into their social grade.
I feel as if people could really embrace their identity in their content whether it be visiting local landmarks such as the Glass centre or even visiting historic landmarks like the Penshaw monument. I want to how the region impacts the content people make and whether or the area is a positive or negative place to make content. 
The main areas I want to exploit are How do you feel about the area, What do you make and why do you make it, How do you feel about Sunderland and Does it restrict or enhance your creativity.

My Client

My client is Sunderland culture. They define themselves as "Sunderland Culture is a new organization created to bring together Sunderland's most important cultural assets and activities and realize a city brimming with creative potential". Therefore I think it is important to focus on Sunderland's creators and tap into what they think of their hometown. I also want to include Sunderland's cultural values which are deep rooted in the cities history and heritage. I also know the company operates various buildings around the city such as the Firestation and National Glass Centre, so it would be good to feature shots of these in my project.


Potential Issues

I could be hard to film in certain places due to mass numbers of people being there who don't want to be filmed (City Centre).

I might struggle to find a successful content creator to find, so therefore I will have to interview up and coming ones.

Due to the length of this assignment I will have to balance the projects quality and quantity. I can't make a project that isn't well edited or well structured.
 












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