Research - My Audience Research and Audience Profile
My Audience Psychographics, Demographics and Social Grade
Psychographics : My audience is most likely to mixture of mainstreamers and suceeders. This is because these are the types of people who are most likely to watch my product. Suceeders who want to create content, and mainstreamers who are interested in Sunderland and what's going on. The creators may be influenced by what I make and may feel inspired to make their own documentary. A lot of creators like to be unique so learning about what content creation is like in their local area may help them to integrate their local identity into their creations. I think the realistic educational feel will appeal to mainstreamers because I think they will be interested to learn about content creation in the local area. Although content creation might not be popular amongst mainstreamers, they still watch and consume content so they could still be interested to see what life is like for their favourite creators. Mainstreamers are the most common group, so if I can get them on board I'm onto a winner. I want my audience to consider whether or not Sunderland is a good place for content creation. Demographics : These are the audiences age, gender, ethnicity, class, education etc. For this project I'm not aiming this product at any specific race, gender, or ethnicity. On my survey I had an even balance of males and females, so I don't need to target one or they other. As much as I think this documentary is aimed at all ages (anyone who creates content), I found out that my audience is primarily younger people 16/24 year old people. Due to this my audience is most likely going to be attending College, University or any other form of higher education. I will make sure to include younger people in my documentary as a way to appeal to my target audience. Social Grade : my main audience fall into social grade E, although some of them fall into social grade D. This is because my audience is young. Most of my audience are students or have a part time job somewhere. Content creation is liked by younger people, so therefore will be liked by people in the lower social grades due to them having more time to watch and make content. Because content creation is new, chances are my audience's parents/grandparents won't know much about it so watching this documentary will help them get to know more.Conclusion
This audience research has allowed me to deepen my understanding of my target audience, and what categories my target audience falls under. My own research has allowed me to gain a deeper understanding of what my audience like and do in their spare time. The goal with this research was to find out whether or not my audience like Sunderland as an area and whether or not living in they area restricts their creativity. I have also found out what demographic, psychographic and social grade they fall under. My evidence was both written on blogger and put on a PowerPoint. The google survey helped me interact with my audience and find out the things I needed to know. I will take the information I have learned into consideration when moving forward with my project.
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